The psychological impact of COVID-19 on exhibition marketing

Trade show booth and exhibition stand design industry is in ICU because of the COVID-19 crisis. As we know that exhibitions are all about thousands of people from around the world coming together at one place to discuss, share, promote and sponsor business and brands, it’s literally impossible to persuade so many people to put their lives at risk of COVID infection just to explore latest marketing trends. To say that people are worried about their health and rising infection rates of COVID-19 is a gross understatement. They are scared to death not just because of the death rate of the COVID-19 but simply because of the thought of contacting this infection to their loved ones. For them, attending large public gatherings, exhibitions and trade shows during this pandemic would be like taking a visit to the Chernobyl nuclear plant. This will put everyone’s life at risk of COVID infection. No one, in the right frame of mind, would take such a risk just to gain a bit of popularity, and also, it is punishable by social distancing laws.